B2B & B2C eCommerce Integration Case Study: 75% Less Manual Data Entry

Results and Business Impact

With the implementation of the ERP-integrated E-Commerce Platform, the client successfully launched and operates 15+ client storefronts configured on a single centralized commerce platform, collectively processing 1,000+ orders per day across B2B, B2C, and marketplace channels.

The transformation delivered measurable operational improvements:

• Significant reduction in manual effort through automated ERP synchronization
• Improved data accuracy across pricing, inventory, customer records, and order processing
• Faster and more reliable order handling across all sales channels
• Real-time stock and pricing visibility across digital touchpoints
• Stabilized ERP upgrade cycles without disrupting live commerce operations
• Reduced reconciliation efforts between ERP and external systems
• Scalable architecture capable of supporting additional storefronts and increasing order volumes

By centralizing commerce operations around ERP and standardizing integrations, the platform enabled sustained growth without increasing operational overhead.

Client Overview: Managing Multi-Channel Commerce

The client is a rapidly growing organization operating across both B2B and B2C commerce models, with its ERP system serving as the operational backbone for managing products, pricing, inventory, customers, and order lifecycles.

The business serves wholesale customers with account-based pricing as well as retail customers through an online storefront.

In addition to direct sales, the organization supports internal sales teams and integrates with external marketplace channels.

The Challenge: Disconnected eCommerce, CRM, Inventory, and Accounting Systems

The business was operating with:

• Disconnected ERP and ecommerce platforms
• Manual updates for products, pricing, and inventory
• Inconsistent data across systems
• Limited support for B2B-specific workflows such as customer-based pricing and bulk ordering
• Difficulty coordinating online stores, telesales, and field sales channels
• Lack of real-time visibility into orders, inventory, and customer activity

With multiple integrations and evolving operational requirements, the organization required a scalable and structured approach to ensure data accuracy, system stability, and controlled growth across all digital channels.

This is a common issue for growing commerce brands that depend on multiple selling channels, inventory tools, CRM platforms, and accounting systems.

The Solution: Centralized Web App for Commerce and Finance Data Sync

The solution was built with SAP Business One as the single source of truth, ensuring that products, pricing, inventory, customers, and orders remained consistently synchronized across all systems.

1. Centralized Multi-Channel Architecture

A unified platform was structured to support:

• B2B Trade Store with customer-specific pricing and bulk ordering
• B2C Retail Store with real-time stock and pricing visibility
• Telesales module for internal assisted ordering allows internal sales teams to place orders on behalf of customers
• Field Sales module for mobile-enabled order management. Mobile-friendly module for field representatives to manage customers, create orders on the go, and review the reports
• Marketplace integrations: Integrates with external marketplaces (e.g., Amazon, eBay, via ChannelUnity) for product listing, order sync, and inventory management

2. Deep ERP & Integration Governance

The platform was tightly integrated with the ERP ecosystem to ensure real-time operational accuracy:

• SAP Business One integration for inventory, pricing, customers, and order lifecycle management
• Support for additional ERP systems including SAP, Sage 50, Sage 200 and Astute

To extend operational capabilities, structured integrations were implemented across:

Shipping & Logistics Integrations

• UPS API for real-time carrier rate calculation
• FedEx API for live shipping cost and shipment processing
• MaxOptra API for delivery route optimization

Tax & Compliance Integrations

• Avalara API for automated, jurisdiction-based tax calculation
• HMRC API for UK VAT validation and compliance handling
• DVLA API for Vehicle Enquiry Service (VES)

Address Validation

• Ziptastic Integration for Address validation

Payment Gateways

• EVO Payments
• SagePay (Opayo)
• WorldPay
• Authorize.NET

Industry & Standard APIs

• Promostandard API A standard API used across industries to exchange product information in a consistent and structured format.
• Tradeplace API A standard API used in the home appliances and consumer electronics industry to sync product and order data between systems.

Maps & Analytics

• Google Analytics with GA4 setup for behavior tracking and performance insights
• Google Maps API To power reseller/dealer map displays and geolocation via GoogleMaps.LocationServices.

Email and marketing

• Mailchimp API To subscribe/update newsletter subscribers, sync user profiles.
• Microsoft Graph Mail API (Office 365) To send transactional and notification emails through Office 365 using /sendMail over Microsoft Graph.

3. Centralized Core Platform with Configurable Instances

The platform was designed as a single-core commerce engine capable of supporting multiple client storefronts through configuration rather than system duplication.

Each storefront operates with its own identity and business logic while sharing a centralized, governed backend architecture.

3.1 Business Configuration Capabilities

The Admin module enables complete control over platform behavior, business rules, and client-specific configurations without requiring code changes.

UI & Branding Configuration

• Theme customization per client (colors, fonts, layouts)
• Custom UI branding (logos, banners, brand identity)
• Configurable page layouts and component placements

Access Control & User Management

• Role-Based Access Control (RBAC) with granular permissions
• Module-level access for admins, sales teams, dealers, and customers
• User hierarchy support for enterprise/B2B accounts

Product & Catalog Management

• Customer-specific product visibility and catalog segmentation
• Product variants (size, color, attributes)
• Configurable product builder (custom products, bundles, kits)
• Support for personalized products (e.g., logo/text on T-shirts)
• Multi-level category and attribute management

Pricing & Promotions

• Multiple price lists based on customer, region, or channel
• Dynamic pricing rules and discount structures
• Customer-specific pricing and contract pricing
• Promotional campaigns (coupon codes, bulk discounts, seasonal offers)

Order & Sales Configuration

• Support for Telesales and Field Sales workflows
• Custom order types and approval workflows
• Bulk/Quick order support (SKU upload via CSV)

Logistics & Integrations

• Configurable shipping providers and delivery rules
• Payment gateway integrations (multiple methods)
• Tax configuration based on geography and compliance
• Address validation and serviceability checks
• Marketplace channel enablement (Amazon, Flipkart, etc.)

Localization & Regional Settings

• Multi-language and localization support
• Currency and regional pricing configuration

Back Office & Sync

• Back-office account configuration
• Data synchronization settings with configurable intervals
• Integration with ERP/CRM systems

Dynamic Configuration Tools

• Form Builder for creating dynamic custom forms (e.g., onboarding, surveys)
• Feature toggles to enable/disable modules per client instance

3.2 Storefront & Experience Configuration

The storefront delivers a flexible and user-friendly shopping experience for both B2B and B2C customers.

User Experience & Access

• Guest checkout and login options
• Support for both B2B and B2C customer journeys
• Account dashboards with order history and insights

Product Discovery & Engagement

• Advanced product listings with filters (size, color, price, etc.)
• Product recommendations (AI-based or rule-based)
• Recently viewed and new arrivals sections
• Wishlist (Favorites) functionality

Customization & Personalization

• Product customization (e.g., add logo, text, custom designs)
• Interactive product builder for complex configurations

Cart & Checkout

• Flexible cart and checkout workflows
• Multiple payment options (cards, wallets, COD, etc.)
• Smart shipping selection (best/fastest/cheapest options)
• Address auto-fill and validation

Ordering Experience

• Quick/Fast ordering (SKU-based or CSV upload)
• Repeat order functionality for B2B users

Post-Purchase Experience

• Order tracking and notifications
• Returns and refund management

Analytics & Reporting

• SSRS-based reporting for sales and performance insights
• Customer behavior tracking and analytics
• Configurable dashboards for business users

Conclusion: Scalable Integration for B2B and B2C Commerce

Satva Solutions delivered a scalable, ERP-driven commerce platform that unified multiple sales channels while maintaining real-time data accuracy and operational stability.

With 15+ client storefronts processing 1,000+ orders per day, the platform demonstrates the ability to support high-volume, multi-channel growth without replacing the existing ERP foundation.

Technology Stack Used for the Integration

The E-Commerce Platform is built using a proven and scalable technology stack:

• Backend: ASP.NET MVC
• Frontend: Razor Views with Vue.js for interactive modules
• Database: Microsoft SQL Server
• Hosting: Secured Windows Server Environment
• CDN: Cloudflare