Top Benefits of System Integration You Can’t Ignore[2024]
Chintan Prajapati We live in the new normal of GenAI.
Most business management software has enhanced the user experience by adding GenAI features on top of their base product.
I provide consulting to small business owners and large enterprises. I found that many organizations still have dozens of processes that are being done manually.
Even simple tasks like synchronizing customers and orders are being done manually even today.
How many hours as a founder are you spending on business operations tasks?
Are you tired of being the middleman between all departments and functions?
Many CEOs spend a lot on executive training to teach department heads and managers to be on the same page by doing many cross-functional meetings and monthly reporting. be more customer-centric.
The next level of syncing is required in your business systems,
Do your CRM, ERP, Accounting, and marketing software talk to each other?
Are they catching up daily? kind of daily scrum…
These catch-up between business software is called system integrations and API integrations.
Let’s understand the key benefits of connected System Integration.
Productivity:
Your business systems exchange the right information at the right time to the right department or roles then which saves time in manual data entry, ultimately resulting in higher productivity
Focus
As laborious work is being done by middleware software i.e integration bridge, the extra free time from manual work can be invested into focusing on core business, customer delight.
MIS
Management information system: With integrated business systems information is always available at the fingertips, major time waste happens when data itself is not well organized, so time is wasted in cleaning, organizing, and formatting data clearly saved. consider that on average department heads spend monthly 4 hours, quarterly 8 hours, and annually 20 hours for working on data.
By automating data management and reporting through MIS, the company saves $750 per month, $1,500 per quarter, and $4,000 per year, resulting in a total annual savings of $11,000. This doesn’t include the additional value derived from quicker decision-making, improved data accuracy, and less stress for department heads.
CEO’s Compass
When each function ( Sales, Marketing, HR, Finance, Production, Service) has a business system well integrated then connecting those systems data into Analytics software becomes easy, The CEO can view and summarize KPIs for each department and make effective navigation.
Running a business without integrated systems is like trying to navigate the sea without a compass. Imagine being out on the water, with no clear direction, relying on scattered signals and guesswork to figure out where you’re headed. It’s risky and slow, and you can easily get off track. But when your sales, marketing, HR, finance, and other systems are connected, it’s like having that compass. You get a clear, summarized view of key metrics from each department, which helps you make quicker, smarter decisions—no more guessing — just smooth sailing toward your goals.
Cultural shift
When employees know that there is complete transparency and accuracy managed by business systems. Then they understand that the company is committed to fairness and unbiased decisions i.e. data-driven decisions, process-driven governance, and result-driven leadership. This openness builds trust and encourages a culture where employees feel valued and motivated to contribute to the objectives of the company.
With clear, data-driven decisions, employees are empowered, leading to higher engagement, collaboration, and a strong sense of accountability across the company. this will improve employee experience, build loyalty, and drive collective success. As everyone knows their efforts are recognized on merit.